Post by account_disabled on Dec 20, 2023 14:45:32 GMT 5.5
Content marketing generally seems to have a prosperous future ahead. However, and despite the fact that this discipline has managed to get marketers into the boat, the truth is that they still have problems adequately measuring the overlapping effectiveness of content marketing. According to a recent study by Ascend2 , 6 out of 10 marketers view measuring performance emanating from content marketing as extremely difficult (7%) or moderately complicated (54%). In fact, only 39% of the more than 300 B2B and B2C marketers consulted in their report by Ascend rate it as extremely or moderately easy to measure the effectiveness that emerges from the belly of content marketing.
But why do marketers choke on metrics derived from content marketing? 46% of marketers regret the absence of budgets and resources . And 44% have problems putting ROI in black and Phone Number List white. In fact, today only 43% of B2B marketers take the trouble to measure the ROI of content marketing actions . The ROI of content marketing is terribly elusive for marketers And a large majority of marketers agree that measuring the ROI associated with content marketing is extremely important (48%) or quite important (44%) when it comes to allocating budgets to this discipline. Insufficient data (39%) is also cited by marketers as a major obstacle when measuring content marketing performance.
Other obstacles that prevent marketers from adequately measuring content marketing performance include lack of a unified strategy (28%) , insufficient attribution models (24%), lack of a unified dashboard (22%), ineffective technological tools (17%) and inconsistency in KPIs (15%). With the ultimate objective of being more effective by adapting content marketing, 55% of marketers use safe and reliable strategies and processes , 40% believe that it is necessary to define objectives at an organizational level and 36% consider that Effective metrics are necessarily aligned with highly efficient labor and resources. On the other hand, the metrics that marketers enjoy most when it comes to measuring the performance of content marketing are the conversion rate (44%) and web traffic.
But why do marketers choke on metrics derived from content marketing? 46% of marketers regret the absence of budgets and resources . And 44% have problems putting ROI in black and Phone Number List white. In fact, today only 43% of B2B marketers take the trouble to measure the ROI of content marketing actions . The ROI of content marketing is terribly elusive for marketers And a large majority of marketers agree that measuring the ROI associated with content marketing is extremely important (48%) or quite important (44%) when it comes to allocating budgets to this discipline. Insufficient data (39%) is also cited by marketers as a major obstacle when measuring content marketing performance.
Other obstacles that prevent marketers from adequately measuring content marketing performance include lack of a unified strategy (28%) , insufficient attribution models (24%), lack of a unified dashboard (22%), ineffective technological tools (17%) and inconsistency in KPIs (15%). With the ultimate objective of being more effective by adapting content marketing, 55% of marketers use safe and reliable strategies and processes , 40% believe that it is necessary to define objectives at an organizational level and 36% consider that Effective metrics are necessarily aligned with highly efficient labor and resources. On the other hand, the metrics that marketers enjoy most when it comes to measuring the performance of content marketing are the conversion rate (44%) and web traffic.