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Post by account_disabled on Dec 26, 2023 11:03:58 GMT 5.5
Hyper targeted audience Once you have created the first party data acquisition mechanism and customized your offer you can already see segments with greater engagement and loyalty But at this point you re sitting on an advertising goldmine Instead of a confusing mass of undefined users your audience has a distinct set of interests demographics and proven behaviors By making space and information available to advertisers you will offer unparalleled benefits such as allow advertisers to tailor campaigns to specific segments enable rapid. Adjustments based on real time information monetize Email Marketing List through that ultimately benefits the user Indeed as early adopters have noted this push towards first party data has encouraged companies to build data lakes These can be used to your advantage but also depending on the size and variety of information for monetization through advertisements Grow your business with first party data publisher data platforms Large publisher networks can build their own advertising or data platforms and sell. Information from their user base to advertisers Insider s Saga platform is an example of how first party data can be leveraged by advertisers to help users find relevant information With Saga Insider across its many publishing platforms collects information about users not directly about who they are but rather about what they do in Insider s wallet This first party data on audience behavior is then passed on to advertisers who can then identify the right audience for their product DTMG grew its.
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