Post by account_disabled on Feb 18, 2024 17:11:39 GMT 5.5
Director of Social & Media Advertising As we look ahead to 2024, it’s important to consider the presence and impact of social advertising throughout all stages of a buyer’s journey. We’re able to reach brand new audience members with our efforts and also connect with people at various points on their conversion journeys to stay top-of-mind for new and repeat customers. Content marketing trends Key Takeaways Showcase E-E-A-T Share a unique angle or insights to stand out in SERPs Scale up your strategy with diverse types of content *Insights from Meg Phillips, WebFX’s Lead Content Strategy & Content Marketing Consultant 10.
Showcase E-E-A-T In 2024, demonstrating first-Customer Phone Number List hand experience with content topics is big for brands looking to stand out in SERPs. Google’s Search Quality Rater Guidelines outlines how the search engine uses E-E-A-T to evaluate if search rankings systems provide helpful, relevant results. E-E-A-T stands for: Experience Expertise Authoritativeness Trustworthiness Enhance your E-E-A-T this year by sharing author qualifications, incorporating expert reviews, adding testimonials and case studies, and keeping content refreshed with relevant information. author credentials for harvard blog 11.
Share a unique angle or insights to stand out in SERPs To set yourself apart and stand out from generic, AI-generated pieces, consider taking a unique angle with your content. Expert insights from megan headshot Meg Phillips WebFX’s Lead Content Strategy & Content Marketing Consultant We’re going to see an inevitable initial attraction to AI-generated content, but ultimately, we will still need human ingenuity behind the wheel to drive strategy and see the content through to production. Content provides tremendous value to your digital strategy by nurturing leads through the sales funnel at varying touchpoints — it meets them with helpful information for where they’re at in the sales process. We can expect this to continue in 2024 and beyond.
Showcase E-E-A-T In 2024, demonstrating first-Customer Phone Number List hand experience with content topics is big for brands looking to stand out in SERPs. Google’s Search Quality Rater Guidelines outlines how the search engine uses E-E-A-T to evaluate if search rankings systems provide helpful, relevant results. E-E-A-T stands for: Experience Expertise Authoritativeness Trustworthiness Enhance your E-E-A-T this year by sharing author qualifications, incorporating expert reviews, adding testimonials and case studies, and keeping content refreshed with relevant information. author credentials for harvard blog 11.
Share a unique angle or insights to stand out in SERPs To set yourself apart and stand out from generic, AI-generated pieces, consider taking a unique angle with your content. Expert insights from megan headshot Meg Phillips WebFX’s Lead Content Strategy & Content Marketing Consultant We’re going to see an inevitable initial attraction to AI-generated content, but ultimately, we will still need human ingenuity behind the wheel to drive strategy and see the content through to production. Content provides tremendous value to your digital strategy by nurturing leads through the sales funnel at varying touchpoints — it meets them with helpful information for where they’re at in the sales process. We can expect this to continue in 2024 and beyond.